Video ads get better engagement on Facebook and Instagram because it catches the eye while scrolling. Along with an eye catching video, the ad copy is short and to the point yet offers the answers to questions leads may have next such as the credentials of the surgeon and the cost. A call to action, like in all advertising, can also drive the social media user to interact with your ad. Not every ad should or does have all of these elements, it comes to testing multiple ads and using the visuals to complement the content.
Working on creating the ads, our team chose high quality stock footage that fits the message Seattle Plastic Surgery wanted to portray. It included actors who were around the same age as the target audience, yet, still provided a modern aesthetic. This was perfect for Seattle Plastic Surgery’s branding and image.
Before launching the ad, we set the ad to show only for Facebook and Instagram users 55 and above. This means that the ad will not show for younger users who simply will not convert which protects our client’s ad budget from low quality clicks. We diversify visual ads using a combination of custom photos and videos to effectively retarget and increase engagement.
The original goal of the above ad was to drive traffic to the Seattle Plastic Surgery site. Yet, it became one of the highest converting ads among all of their previous efforts.
Certain ads and topics will provide better results on different platforms. Considering the demographic seeking facelifts, leveraging social media’s ad filters led to more clicks and leads more likely to convert. The Facebook facelift ad received over ten times the clicks than the Google PPC ads because of strategic targeting.
This maximizes the ROI and can save money because of a lower than average cost per click. convoia® identifies the procedures and campaigns best suited for social media advertising.
After months of running and managing facelift social media ads, Seattle Plastic Surgery has continued to see success with their ads. As necessitated by time, the ads were recreated and charged as needed. They have increased their ROI significantly and now are one of the top providers of facelifts in Seattle.
convoia® consists of a dedicated team of marketing professionals who understand the plastic and cosmetic surgery industries. Utilizing our combined expertise, convoia® provides the best social media advertising for plastic surgeons. Our demonstrated track record contributed to better managed ad budgets, more leads, and more booked consultations.
Getting plastic surgery and cosmetic surgery ads in front of those most likely to convert is the convoia® speciality. Created and operated by people in the field, convoia® is the best marketing agency for plastic and cosmetic surgeons wanting to diversify their ads and grow their practice.
