Upon making the plan for the new website and content, convoia’s® team of content writers and SEO experts set to work. We performed extensive keyword research that examined trends and competitor keywords to determine how PRPInSeattle could outrank them.
We identified long tail keywords and implemented a localized strategy to send PRPInSeattle up the rankings. For example, as you can see on the microneedling page convoia® created:
The section headings include geotags for target markets as well as long tail keywords. For example, “What Can I Expect After Microneedling With PRP In Kirkland?” includes the keyword “what can I expect after microneedling with PRP?” as well as “microneedling with PRP in Kirkland”. Placing keywords and location markers in the headings is a direct indicator to Google that these words and geographic regions are significant to the website.
convoia® employed similar strategies across the PRPInSeattle website. With the best medical spa marketing, convoia® also provided other content marketing and SEO services like:
Along with extensive keyword research, our content writers and SEO specialists also made sure that the new content was optimized in every way possible. While word count is not imperative to ranking, longer content does tend to rank better. Therefore, the content on PRPInSeattle all averages over 1,500 words. On the technical side of things, the page URLs, metadata, and title all used geotags and keywords. Photos and videos were inter-spliced throughout the content to increase engagement and promote higher rankings.
